Who we are / philosophy
HINNOMINATE was born from the meeting between fashion expertise, contemporary vision and a simple idea: feeling free in what you wear.
A new grammar of loungewear for men, women and kids: essential garments, relaxed proportions and details capable of transforming the tracksuit, hoodie or t-shirt into a total street couture look.
Dream Project S.p.A. brings know-how, structure and product culture to the project. The Rodriguez brothers add instinct, image and a personal sensitivity for what is desirable today: dressing well without sacrificing naturalness.
The suit is no longer just a leisure item. It becomes an urban uniform, a conscious choice, a styling basis. HINNOMINATE interprets this evolution with relaxed silhouettes, versatile palettes and an effortless attitude.
Each garment is created to accompany the body, not to limit it. Softness, fit and freedom of movement become elements of style, not secondary details.
Sweatshirts, trousers, t-shirts, tops, outerwear and accessories are reinterpreted with contemporary proportions and a clean aesthetic: recognizable without being loud.
The everyday look meets more refined codes: a hoodie can coexist with an it bag, soft trousers with a boot, a t-shirt with a structured coat.
Women, men and kids share the same language: easy-to-wear garments, designed to move between home, travel, city, weekends and off-duty moments.
The aesthetic code
The inspiration starts from the off-duty style of international celebrities and translates into a contemporary Italian proposal: comfort-cool garments to combine with refined accessories, important bags, boots, sneakers and more sophisticated layering.
Sweatshirts, trousers, dresses, tops, jackets and accessories designed for a casual but refined look.
T-shirts, hoodies, trousers, shirts and outerwear for a clean, practical and contemporary aesthetic.
The same comfort-cool spirit in a kids version: easy, colourful, spontaneous, everyday.
Our vision
HINNOMINATE does not seek excess: it seeks balance. Between practicality and image. Between softness and presence. Between garments to truly experience and details capable of elevating the whole.
The result is a fluid wardrobe, suitable for those who love to move freely and build their own style without rigid rules: an essential base that leaves room for personality.
Join the attitude
Discover the HINNOMINATE collections and build your total look: essential when needed, bold when you want.
